Apple event on September 12th at Apple Park

This year, Apple's big reveal is at a new location: the 1,000-people Steve Jobs Theater in Apple Park, the company's brand-new "spaceship" headquarters in Cupertino, California.

Expect it to be as much of a presence at the event as Tim Cook and the new iPhones.

Apple is planning to break with tradition and release three phones in September: the iPhone 8, iPhone 7s and iPhone 7s Plus.

iPhone 7s and 7s Plus are anticipated to feature minor upgrades to the iPhone 7, such as a faster chip and longer battery life.

The iPhone 8, as it will probably called, will feature a radical redesign in celebration of the 10th anniversary of the first iPhone.

It could give the device a new name in honour of the splash, The company is also expected to unveil a third generation of the Apple Watch and a 4K Apple TV.

A price tag of almost $1,000 would make the new device 54 per cent more expensive than Apple's current iPhone 7.

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